To Green or Not to Green: The Influence of Green Marketing on Consumer Behaviour in the Hotel Industry

Consumer Attitude towards Green Marketing in Bangladesh

Recently climate change issues have come to the forefront. Climate change is a global challenge. It is a threat to social and economic stability and sustainable human existence. There is no doubt that climate change affects the fundamental requirement for health – clean air, safe drinking water, sufficient green food and secured shelter. Many measures have to be planned for and taken into accou...

Consumer Responses to Green Products: The Influence of Psychological Collectivism

To Green or Not to Green: A Political, Economic and Social Analysis for the Past Failure of Green Logistics

The objective of green logistics has thus far failed. For example, the share of greenhouse gas emissions by the transportation and logistics sector in Europe rose from 16.6% in 1990 to 24.3% in 2012. This article analyzes the reasons behind this failure by drawing on political, economic and business as well as social motivations and examples. At the core of this analysis are the established the...

An Introduction To Green Marketing

An analysis of the green response of consumers to the environmentally friendly behaviour of corporations

Nowadays, paying attention to the environmental needs and desires of consumersand trying to satisfy them by designing marketing activities in an environmentallyfriendly way, is the best way to increase their satisfaction and finally, gaincompetitive advantage. Prior research has paid much attention to the consumerbehavior and marketing activities of corporate organizations, but none has studied...